Mãsferran is a small design hotel in the Mediterranean region of Empordà, in Catalonia, embodying tradition and modernity.
Location: Catalonia, Empordà
Our services: Creative direction, copywriting, styling, photography
Learn more about Mãsferran hotel in the beautiful town of Pals in the Empordà, Catalonia:
The Challenge
Autumn and winter, often overlooked by travelers, provide some of the best travel opportunities and allow visitors to enjoy an intimate experience at a small design hotel like Mãsferran, nestled in the stunning landscapes of La Costa Brava.
Our Approach
Our Content Studio designed a creative concept to promote Mãsferran's hotel during the off-season combining photography with an overarching narrative and cohesive messages throughout the campaign. The project’s scope included inspiring visual content for Mãsferran's website and social media, capturing a moody, slow morning atmosphere around a breakfast table styled by us at the hotel to encourage delightful stays at Mãsferran, regardless of the season.
The Results
Increased awareness among potential travelers of the remarkable Mãsferran’s offering during low and shoulder seasons. Highlighted the benefits of traveling off-season for travelers combined with inspirational autumnal and winter mood images resulting in a deseasonalized demand from guests.
Team:
Olga Vila | Food stylist & Home Economist | Styling and recipe development
Ester | Sensory Travel founder | Creative Direction, copywriting, and photography
TESTIMONIAL
“Ester and Olga’s creative vision and attention to detail made Masferran’s story feel alive and inviting. They helped us showcase the soul of Masferran in a way that resonates with travelers, drawing in new guests who connect with our story on a deeper level. From the words they wrote to the visuals they created, everything felt authentic, thoughtful, and perfectly aligned with our vision. The team successfully captured the warmth, charm, and unique character of Masferran.”