BeKume is a bedding and loungewear brand that handcrafts fine cotton collections at its local atelier in Barcelona.
LOCATION: Barcelona
OUR SERVICES: Location scouting, creative direction, styling, photography, copywriting, communication
The Challenge
Núria Comella, the creative mind behind BeKume, entrusted our Content Studio with the launch of the brand’s exclusive hotel bedding and loungewear collections. BeKume recreates a sensory experience for home lovers using the highest-quality sustainable fabrics. The challenge was to capture and translate the brand’s unrefined elegance and haptic elements into content that could live across multiple platforms.
Our Approach
Our Content Studio assisted with location scouting to ensure the shoot aligned with BeKume’s identity. We provided creative direction, photography, and copywriting services tailored for BeKume’s various communication channels, including its website, social media, email marketing, influencer partnerships, and events. Unrefined elegance and haptic elements served as key creative pillars guiding the entire content creation process.
The Results
The final content brought BeKume’s sensory-driven identity to life, creating a cohesive and elevated presence across digital and offline touchpoints. The tailored visual and written assets supported a successful collection launch while building resonance with BeKume’s audience and strengthening its brand positioning as a luxury hotel bedding provider.
Team:
Núria Comella | BeKume founder | Collaboration in location scouting, creative direction, and styling
Ester | Sensory Travel founder | Creative Direction, location scouting, copywriting, and photography
TESTIMONIAL
"Our bedding collection launch for small hotels was deeply personal to us, reflecting everything we believe about comfort, quality, and well-being. The Sensory Travel Content Studio team brought that to life with content that felt thoughtful, refined, and completely aligned with our brand’s values. They captured what makes our cotton bedding unique—the softness, the finish, the laid-back luxury. From creative direction to final visuals, they helped us craft a world our customers want to step into".